The Humble Beginnings

Netflix started back in 1997, and was the first companies to allow consumers to order movies directly to their homes.

Netflix introduced the monthly subscription concept in September 1999, and then dropped the single-rental model in early 2000. Since that time, the company has built its reputation on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.

After Netflix made its mark they moved on to the cloud...

Continue on!
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They started out with DVD sales

In the early 2000s DVDs were the way to go, directly competing with BlockBuster for the market.

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USPS cut into their profits

Netflix needed a new idea to increase profits because the delivery model was eating in to their margins.

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Deciding to move to a streaming platform

In the mid 2000s data speeds and bandwidth costs had improved so much that Netflix was able to pursue allowing customers to start downloading their library of movies!